The Human Face of Business

The mission of Human Kinetics is to produce innovative, informative products in all areas of physical activity that help people worldwide lead healthier, more active lives.

Through an Employee Stock Ownership Plan (ESOP) the company is largely owned by its employees!

Human Kinetics’ aggressive product output demands a productive staff, but the corporate mission of helping people lead healthier, more active lives also permeates the atmosphere at the Champaign headquarters. Fitness classes and exercise equipment draw employees to the workout room throughout the day, and rain-free days ensure pick-up basketball or tennis games in the courtyard. Other employees frequently join together to walk, and most take advantage of healthy subsidized meals in the acclaimed HK Café.

Employees are empowered to run committees that address community service, wellness, and social aspects of the company.

Brian Holding is the CEO of Human Kinetics, the world’s leading source of information on physical activity and based here in Champaign. Brian has been the CEO at Human Kinetics for the past 13 years after joining Human Kinetics in 1987. Throughout his career at HK, Brian has been involved with consumer product acquisitions, sales and marketing, and the development of international operations in England, Canada, and Australia. Before joining Human Kinetics, Brian was an acquisitions editor with Prentice Hall based in the New York City area. Brian is a journalism graduate of the University of Illinois and spent 7 years as a journalist before getting involved with book publishing.

To watch the entire TV interview with Brian Holding click here: WATCH TV INTERVIEW